Auto wrap Columbus Ohio

Prosign Studio can wrap or letter your car or truck. If you’ve got a vehicle on the road doing business why not let it advertise for you? A big truck can act like a mobile billboard by wrapping the sides or back door. Auto wraps are popular with businesses because they offer a big impact with daily advertising for one low price. Your car, truck, van or other vehicle could be seen by thousands of customers every day. Let Prosign Studio show you how to turn vehicle lettering and/or full or partial auto wraps into a business generating machine!

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3-Step Plan for Marketing on Facebook in 2012

With all the talk about Facebook over the last few years, many business owners feel overwhelmed trying to keep up with all the buzz and developments.

To help business owners get to grips with using Facebook to help grow their business in 2012, Dave Lavinsky of Growthink has shared his 3-step Facebook marketing plan. Growthink, Inc. is a leading entrepreneurial consulting firm that provides an extensive range of services, tools, and training products to business owners.

According to Lavinsky, the purpose of his Facebook action plan is “to get you more exposure and attract new customers, and improve relationships with existing ones (or those on the fence).”

A summary of Lavinsky’s Facebook action plan, as recently published in full on the Growthink blog, is as follows:

Step #1: Create It

Lavinsky strongly advises businesses to set up their own free Facebook Page if they have not already done so.

“It only takes 10 minutes. Go to, follow the directions, enter your business’ description and some photos, and you’re done. Don’t spend too much time on this right now, just get one up and running quickly to start.”

Lavinsky goes on to advice how entrepreneurs can get started with building their contacts list.

“Once your page is setup, ask friends and family members in your contact list (your email contact list or Facebook friends you already have) to “Like” your business and become a fan. Your immediate goal is to get 25 fans, at which point you can ask Facebook for a “vanity URL.” In other words, you will be able to choose a custom Facebook address to give people, rather than the lengthy one they give you.”

Step #2: Grow Your Fans

The next step highlighted by Lavinsky in his Facebook action plan, is to work on getting found by more people, so that posts are not “disappearing into an empty room”.

According to Lavinsky, the following 3 methods can increase Facebook Fans over time:

  • Give your customers your Facebook web address

Lavinsky advises to use the Facebook address on all business cards, signs, and other marketing materials.

“Give them your vanity URL to find you directly, or at the least, tell them you’re on Facebook and what they will get there (discounts, updates, fun, etc.) and they can search for you once they’re there,” he said.

  • Run Facebook Ads

“You’ve seen those ads with pictures on the right sidebar as you use Facebook. Did you know you can run them, too? Just go to and follow the instructions,” said Lavinsky.

Facebook gives $50 vouchers for ad credit for new advertisers, and Lavinsky states that these vouchers can frequently be found in business magazines or various online ads.

“Use one of them to kickstart your campaign for $50-100. Send the traffic to your Page and see how many likes you get. Make sure to note your Cost per Visit and Cost per Like. Sometimes it’s only a few cents each!” Lavinsky said.

  • Incentivize sharing

According to Lavinsky, “your goal is to get people to participate in the Facebook discussions you start with your posts. This will happen naturally as you engage your fans.”

“But it also helps to give people something in exchange for Liking your Page or sharing it with friends. You can do this by offering a free report, checklist, video, discount, coupon, giveaway raffle, or anything else to motivate them to spread the word.”

Step #3: Engage Your Fans

In the final step of his Facebook action plan, Lavinsky suggests what content business owners can post, and when they should post it.
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The Next Generation of Digital Signs Will Interact With You

But the recent Digital Signage Expo in Las Vegas showcased the thinking — and hardware — that is reshaping the way we, as brand managers and marketers, are engaging consumers. The most important thing right off the bat: the signage industry has come
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AT&T Plans Marketing Deluge for Nokia Windows Phone

The wireless company told CNET that it was working with Nokia on a big television campaign to advertise the Lumia 900, and in AT&T stores, the phone will be put in the spotlight with signs and posters promoting it. The Lumia’s $100 price and high-end
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Lin inspires Coke ads in Chinese at MSG

As the number of Chinese viewers watching the New York Knicks increases, Coca-Cola Co. will add advertisements in Chinese to its rotating courtside signs at Madison Square Garden. By Bloomberg News Coca-Cola Co. will capitalize on “Linsanity” by adding
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CEDC Signs a New 3-year Agreement with Gallo Vineyards Inc. for Exclusive

On the basis of the contract, CEDC will continue to distribute the leading wine brand in the Polish market – Carlo Rossi – as well as other brands from the Gallo portfolio, including Barefoot wine. “Our ongoing cooperation with Gallo Vineyards Inc. has
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Digital Cloud Signage Launches, Bringing America the Most User Friendly and

Think of daily life; the hectic hustle and bustle and constant barrage of signs, sales and advertisements all turns into chaotic white noise to the typical consumer. More and more customers are turning a blind eye to standard forms of marketing
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PR Web (press release)

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